THURSDAY, March 28, 2024
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Stella McCartney goes pink in celebration of her mother

Stella McCartney goes pink in celebration of her mother

Marking Stella McCartney’s late mother’s birthday, the creative designer and founder has again launched her annual Breast Cancer Awareness campaign featuring award-winning actress Sofia Vergara.

 The campaign raises awareness about the disease and serves as a reminder to keep healthy and get checked regularly.

In the campaign, Vergara wears the new limited edition bra and brief set designed by McCartney for her autumn-winter 2018 lingerie collection.

In 2018, more than 266,000 new cases of invasive breast cancer will be diagnosed in women and men. Nearly 41,000 women are expected to die this year from the disease and even though this number is down from 1989, it is still far too high.

Vergara joins an amazing group of women who have supported the annual campaign in the past, among them Kate Moss, Cara Delevingne, Chelsea Handler and Alicia Keys.

A cause very personal to McCartney, whose mother Linda died from the disease 20 years ago, the “Rose Romancing” set will benefit leading charities and support centres worldwide, including the Linda McCartney Centre in Liverpool, the Hello Beautiful Foundation in London, and Memorial Sloan Kettering in the US, to support their work in providing the most advanced early detection programmes and treatments for patients with breast cancer.

The “Rose Romancing” set comprises a soft cup triangle bra and bikini, which reflect the brand’s effortlessly sexy, naturally confident approach to lingerie in a feminine and sophisticated shade of pale rose. The BCA limited edition set can now be ordered from Stella McCartney stores and online as well as at Net-a-Porter, Saks, Harrods, Harvey Nichols, Le Bon Marche and Shopbop at prices ranging from 110 Pounds (Bt4,700) for the soft cup to 85 Pounds for the Bikini.

McCartney has also announced the launch of Stella McCartney Cares, a UK registered charity that will support the designer’s ongoing personal commitment to Breast Cancer Awareness, amongst other causes close to her heart. To celebrate the launch and as the first official initiative of the new philanthropic platform will be the donation of 1,000 “Louise Listening” post-operative mastectomy compression bras to women undergoing treatment for breast cancer around the world.

Stella McCartney Cares Pink programme will work year-round, with a goal to increase awareness, education surrounding early detection and ultimately, self-care.

The “Louise Listening” post double mastectomy compression bra has been named after the designer’s mother, Linda Louise McCartney and is being globally distributed for free. The bra can be requested on www.StellaMcCartneyCares.org/pink, the newly formed website.

Initially introduced by the designer in 2015, the bra has already had a positive impact on breast cancer patients around the world and it is hoped that this new method of distribution will make it more accessible than ever.

Stylish and beautiful, the bra unites feminine design with technical support, made from super-soft cotton and delicate lace in blushing Pale Rose. A practical front zip fastening allows for ease and reduces discomfort, while a wide underband and deep sides offer support without underwire. Incorporating feedback from the many women who have tested the bra, 2018’s modified design includes ultra-soft internal pockets for use with a prosthesis, wide, adjustable straps, and an extended size range of S to XL.

Also to celebrate the launch of www.StellaMcCartneycares.org, award-winning actor and director Idris Elba OBE is featured in the new campaign. Honest, confident and inspiring, the All is Love” sheds light and information on the disease, a very personal cause to both Idris and Stella.

Further highlighting the campaign, the designer’s recently opened store at 23 Old Bond Street is housing an exhibition through November 9th in the “Members and Non Members Only club,” to offer customers insight and support during Breast Cancer Awareness month. The dedicated space will display both campaigns launched and additional imagery.

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