Monday, August 19, 2019

Uniqlo partners with Alexander Wang

Apr 19. 2019
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By The Nation

2,344 Viewed

Uniqlo is launching a Spring/Summer 2019 collaboration collection with the Alexander Wang brand.

This second partnership with the top New York brand builds on the LifeWear commitment to bring together the exceptional functionality of Uniqlo’s innovative AIRism fabric with the designer’s sleek styling.

“Working with Uniqlo on the second season of the collaboration, it felt like there was a mutual understanding of not only aesthetics but of each other’s work ethic. It was easier coming together this time around to accomplish a similar goal from various touch-points. Innovation has always been at the forefront of our design and creative process, and functionality serves a huge purpose in the way I and our customers dress. Therefore, through the influence of innovation, technology and functionality, the special AIRism collection was born,” Wang said.

 The collection adds new value to LifeWear by combining the year-round comfort of functional AIRism apparel with the signature Alexander Wang look. Five of the 10 women’s items employ the sheerest-ever AIRism fabric, developed to feel like a “second skin”. During summer, women can enjoy camisoles and slips featuring a fabric so smooth, light and comfortable that they almost forget they are wearing them. Another fabric used in the women’s collection is a proprietary, new, seamless type of AIRism that is designed for both indoor and outdoor use. This new AIRism fabric is supportive but not constrictive, and is a perfect material for bras and even shorts to maintain comfort.

 Men’s items include T-shirts and tank tops that incorporate a new fabric comprising a premium cotton finish and an AIRism interior. The fabric feels smooth and comfortable and is sufficiently thick to allow these innerwear items can also serve as regular outerwear. The men’s boxer briefs and briefs also employ this fabric to enhance comfort on hot summer days. As in the previous season, the waistband is adorned with a logo that wearers will want to casually show.

 Learn more at www.Uniqlo.com/alexanderwang

 

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