By The Nation
The strategy is based on four key pillars, namely be the alternative, stand for the planet, celebrate individuality and promote integrity.
The green strategy started with Diesel’s spring/summer collection this year, in which it launched new styles produced in line with its sustainability strategy.
Its latest collection, titled “Respectful Denim with Diesel DNA” features classic jeans in vintage wash, some with laser-etched scratches and abrasions. These garments were created using innovative techniques that significantly reduce the use of water and chemicals during the production process. Every pair is treated with a minimal amount of chemicals and up to 40 per cent less water.
The t-shirts, sweatshirts and hoodies in the collection are made from organic cotton and recycled polyester made from consumer waste – think used plastic bottles and factory waste.
The collection is marked with a graphic of recycling arrows forming the letter “D”.
Diesel has also introduced flannel shirts made entirely of organic cotton grown without the use of synthetic chemicals or genetically modified seeds, as well as outerwear for men made of 75 per cent recycled wool.
The collection stands out thanks to Diesel’s Green Label, which identifies responsible practices and minimal impact on the environment.