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Bespoke menswear brand Etiquette opens first boutique in Bangkok

Dec 21. 2020
Lertsak Chitvarakorn, Founder and Designer at Etiquette
Lertsak Chitvarakorn, Founder and Designer at Etiquette
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By The Nation

New bespoke menswear label Etiquette is officially debuting with a boutique on Pradipat Road this month after discreetly dressing some of Bangkok’s stylish men over several seasons.

Founded by architect Lertsak “Oak” Chitvarakorn, Etiquette aims to bridge the gap between elegant black tie and stylish workwear by focusing on classic tailoring, contemporary fabrics and a refined cut.

“The different facets of a person is what makes an individual, and I find those details inspiring. As an architect, proportion and form are fundamental, and I enjoy applying these principles to tailoring. The attention and art that comes with making a suit are quite similar to designing a space to live in – both require comfort and identity,” Lertsak said.

The boutique features an extensive collection of fabric swatches and patterns for clients to peruse. It also offers a curated selection of ready-to-wear suits.

The showroom-cum- design studio stands out with its stylish turquoise exterior, which transforms into understated elegance inside.

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