By The Nation
Founded by architect Lertsak “Oak” Chitvarakorn, Etiquette aims to bridge the gap between elegant black tie and stylish workwear by focusing on classic tailoring, contemporary fabrics and a refined cut.
“The different facets of a person is what makes an individual, and I find those details inspiring. As an architect, proportion and form are fundamental, and I enjoy applying these principles to tailoring. The attention and art that comes with making a suit are quite similar to designing a space to live in – both require comfort and identity,” Lertsak said.
The boutique features an extensive collection of fabric swatches and patterns for clients to peruse. It also offers a curated selection of ready-to-wear suits.
The showroom-cum- design studio stands out with its stylish turquoise exterior, which transforms into understated elegance inside.