Panasonic launches “Complete Air Management System” cooperated with “Suetrong Property” as a clean air provider to penetrate real-estate market
Panasonic introduces “Panasonic Complete Air Management System”, highlighting advanced technology to enhance air quality and well-being, and begins to penetrate luxury real estate market by cooperating with “Suetrong Property” to install the product in every house of the project “Suetrong Premium I am Praram 2 – Samae Dam”. Panasonic is also preparing to move forward with more than 25 projects in year.
According to Mr Hideki Kitazawa, Director of Air Conditioner Marketing Division and B2B Sales Dept. Panasonic A.P. Sales (Thailand) Co.,Ltd., nowadays, consumers are increasingly pay attention to air quality since the beginning of Covid-19 pandemic and PM2.5 air pollution crisis. For Panasonic, as a Professional Solution Provider, has invented Panasonic Complete Air Management System which is a fully customizable total air solution with intention to fulfill customers’ need who are conscious of their living environment quality.
Panasonic Complete Air Management System is outstanding in its unique hybrid-link operation which automatically synchronizes air conditioning and ventilation operations using advanced algorithm and built-in sensors to monitor air quality such as humidity, PM2.5, CO2, and indoor temperature. The creation of clean air is from “nanoe TM X technology” that has been developed by Panasonic for 20 years, with ability in effects against allergens, bacteria, virus, and mold. Moreover, it maintains air quality and controls humidity indoor air for healthy hair and skin which is most suitable to be installed in bedroom where consumer spends most of their time.
“The launch of Panasonic Complete Air Management System in this time, we have partnered with Suetrong Property, one of the major Thai real estate companies, installing Panasonic Complete Air Management System in every house in Suetrong Premium I am Praram 2 – Samae Dam as an initial project to entering this market in Thailand, aims to raise awareness and create more confidence in target group. Additionally, Panasonic plans to expand the installation of Panasonic Complete Air Management System in new housing project of Suetrong, Suetrong Property, and other high-end real estate group, expecting about 25 projects by 2023 before widening the target to householders,” Mr Hideki Kitazawa mentioned.
Mr Roongrat Limthongthang, CEO of Suetrong Property Co.,Ltd stated that in addition to the location, house design, price, and construction quality, the air conditioning system installation become one of the key factors influencing consumers’ decision to buy a house in these days. For Suetrong, we established Suetrong Premium I am Praram 2 – Samae Dam at price range 7 to 12 million Thai baht and provided Panasonic Complete Air Management System to every household in this project to respond the need of our targeted group who place importance on wellness and air quality.
He added that “Suetrong Property and Panasonic, we are best partner for a long time. In this cooperation, Suetrong Property carefully selected air conditioning system from Panasonic to provide a perfect air quality for our residents, make a home more than home, and ensure that they will have best indoor air and better life quality”.
