By The Nation
Vietnam and the Philippines showed the greatest improvement in competitive tourism while Thailand scored was 4.5 out of 7, ranking 31st in the world and third in Asean. Thailand scored high in Natural Resources, Tourism services infrastructure and Price competency but ranked towards the bottom end of the scale in Environmental sustainability, security and health.
Tourism revenue in Thailand for 2018 was Bt2.94 trillion underlining its importance as an economic driver. It generates employment and distributes income to local communities thus helping to reduce inequality. However, the competitive tourism index reveals that greater effort is needed to safeguard the environment and natural resources and new selling points identified to develop sustainability.