“We have seen potential growth in the luxury car market in the northern region with increasing demand from target consumers over the years. This is the reason we’re opening a new showroom and service centre here today, because we want to offer more comfort to our customers and serve them better in terms of after-sales service.
“At the same time, we want them to get closer to our new line-up of Mercedes-Benz vehicles, which we will bring to our existing and prospective customers in the northern region.
“This makes it a total of 35 locations across the country, with 18 authorised dealers in Bangkok and 17 locations upcountry.”
Charoen Motor Chiang Rai occupies four rai next to Chiang Rai-Terng Road in the Mueang Chiang Rai district.
It has four repair bays able to provide maintenance service for up to 1,000 cars per year.