HRH Princess Maha Chakri Sirindhorn Opens the “PatPat Camellia Seed Oil Festival 2026”
Her Royal Highness Princess Maha Chakri Sirindhorn presided over the opening ceremony of the “PatPat Camellia Seed Oil Festival 2026”, a collaborative initiative between the Chaipattana Foundation and The Mall Group, held at EM Tower, Level 14, EMSPHERE, Bangkok. During the occasion, Supaluck Umpujh, Chairwoman of The Mall Group, presented a donation in support of the Chaipattana Foundation.
The event marks the 11th consecutive year of collaboration between the Chaipattana Foundation and The Mall Group, alongside key partners including Bangkok Bank, Thai Life Insurance, ThaiBev, and Thai Vietjet Air. The initiative aims to promote wider awareness of PatPat Camellia Seed Oil, while also expanding distribution channels through Gourmet Market stores nationwide.
Following the official proceedings, Her Royal Highness pressed the ceremonial button to declare the festival open and prepared “Khanom Khang Khao” Srapathum Palace Recipe, a traditional Thai sweet made using PatPat Camellia Seed Oil and ingredients from PatPat products. Her Royal Highness graciously granted permission for three dishes of the royal-prepared dessert to be auctioned, with proceeds donated to support the Chaipattana Foundation’s activities.
Her Royal Highness then visited EM Market Hall on the Ground Floor of EMSPHERE to view participating food and retail booths. The exhibition recreates the atmosphere of a “Farm of Happiness” through a warm festival setting inspired by nature, highlighting the story of Camellia oleifera and its journey from a sustainable agricultural project to a source of income for local communities. Visitors can also explore the health benefits of camellia seed oil and its broader applications in lifestyle and craftsmanship.
Running from 2-18 October 2026, the festival showcases a wide selection of products from enterprises under the Chaipattana Foundation, including PatPat products, processed camellia seed oil items, and handwoven silk naturally dyed with pigments extracted from camellia fruit shells by farmer groups from the Foundation’s integrated sericulture learning center in Chaiyaphum Province.
Visitors can also enjoy exclusive culinary creations featuring camellia seed oil by renowned restaurants and brands, including Mi by Kao Piak Sen, Kim Nguan Fish Ball Noodles, Khun Yong Fresh Coconut Crispy Rolls, MATCHAKA, Tan Dee, and Soup & Salad by Gourmet Market. The specially crafted menu selections demonstrate the versatility of camellia seed oil across Thai and international cuisines, reflecting its reputation as a premium ingredient that supports heart health and balanced living.
Another highlight of the festival is the debut of “CAMELLIA BLEND: Thai Nature, Wisdom & Craft for Modern Living”, a contemporary aromatherapy collection that combines camellia seed oil with the refreshing scents of eucalyptus and citronella. The collection comprises five products: an aromatic reed diffuser, aromatic sachet, ambience mist, massage and body oil, and aromatic balm. The range was designed in collaboration with acclaimed Thai designer and brand creator Dolchai Boonyaratavej, bringing a fresh perspective to sustainable Thai craftsmanship.
Festival visitors can enjoy special promotional prices on PatPat Camellia Seed Oil and participate in lucky draws for domestic flight tickets sponsored by Thai Vietjet Air and Thai Airways, alongside exclusive privileges from participating partners including Bangkok Bank and Thai Life Insurance.
The “PatPat Camellia Seed Oil Festival 2026” is running from today until 18 October 2026 at EM Market Hall, G Floor, EMSPHERE, offering visitors a unique opportunity to discover the value of camellia seed oil through food, lifestyle products, wellness innovations, and community-driven sustainable development.
