'SINGHA LEMON SODA' and 'SMILEY WORLD' deliver happiness and freshness on limited-edition cans
“SINGHA LEMON SODA” joins with SMILEY WORLD, the world-famous lifestyle brand to deliver 8 famous smile icon designs on limited-edition cans in the concept of “Keep Smiling, Smile for a Different Freshness” to spread happiness with smiling faces, fill the freshness in every day with a satisfying sourness to the end of this year via every 7-Eleven channel, and let the fans collect items to the most exclusive.
Mr. Titiporn Thammapimookkul, Chief Marketing Officer of the Boonrawd Trading Co., Ltd. revealed the success of the product “SINGHA LEMON SODA” by doing marketing for only 2-3 years. It creates growth that can dominate the cores of the target consumers remarkably well with its unique taste, which is to glorify the fizziness and perfect combination of real lemon sourness, with no sugar and 0% calories to fulfill the freshness, and it comes with being a healthy alternative drink for consumers.
Therefore, from the first product, SINGHA LEMON SODA comes with a commitment to fulfill the needs of target customers to serve a variety of new flavored beverages. In accomplishing this, The company has strengthened by releasing a new flavor 'SINGHA YUZU LEMON SODA', which brings a yuzu citrus scent which is a popular trend around the world and in Thailand to satisfy consumers. And recently, we also launched 'SINGHA RED LEMON SODA', to serve the most popular drink menus in Thailand with no sugar and calorie-free to fulfill the needs of customers.
This time, SINGHA LEMON SODA, has joined forces with the world-famous smiley icon “SMILEY WORLD” to bring a total of 8 cute designs with limited-edition designs on a can of SINGHA LEMON SODA, which is the first time to create a new taste of happiness with a smiling face, fulfilling the freshness that combines sour and satisfying every day with the style and uniqueness of the consumer. This product will be sold via exclusive convenience stores, only at 7-Eleven stores. Also, The fans can prepare and be ready to collect the exclusive items.
The highlight of SMILEY WORLD before it is the smiley face icon that resonates with the world today. Beginning in 1971, French journalist "Franklin Loufrani" painted a yellow smiling face with the slogan "Take Time To Smile". It became an emoticon for the newspaper France-Soir, which symbolizes the appearance of good news. Later, SMILEY WORLD entered the digital world, continued to warmly welcome people with many new face designs, and became the emoticon that brings happiness and brightness that won the hearts of people around the world.
The campaign “SINGHA LEMON SODA X SMILEY”, will begin to bring happiness to consumers from today onwards. You can join the fun and get special awards from Smiley world, with T-shirts, hoodies, and bags. You can follow the details of the event at https://www.facebook.com/SinghaLemonSoda
