Promotions set to boost presales in second half
Property firms are launching promotion campaigns to boost their presales during the remaining months of the year. They include price discounts, transfer-fee waivers, free furniture, and other benefits.
AP (Thailand) has kicked off a campaign called "It’s Your Move" for buyers of its Baan Klang Muang townhouses. There are 17 projects nationwide under this brand with unit prices ranging between Bt3.49 million and Bt7.99 million. The campaign offers discounts of up to Bt500,000 per unit, or customers can choose free air-conditioning, free furniture or transfer-fee waivers.
The promotion will run from now until September 30.
"We launched this campaign to boost our sales in the second half of this year after we enjoyed sales worth Bt17.27 billion in the first half, up 86 per cent from the same period last year. Our campaign will continue our presale growth in the second half," said the company’s chief marketing officer, Vittakarn Chandavimol.
Nusasiri’s latest campaign is focused on customers who bought its homes for investment purposes. The company guarantees rental income of 6.5 per cent of the unit’s value for the first nine years after purchase. The company also offers customers the right to sell the units back to the company.
"We will buy the residence back for the same price the customer paid us to buy it," Nusasiri chief executive officer Visanu Thepcharoen said.
He said its customers could also make bookings to stay at the company’s properties in tourist destinations such as Phuket, Chiang Mai, Pattaya and Khao Yai.
The campaign covers eight Nusasiri residential projects in Bangkok |and upcountry comprising 2,403 |units worth Bt20 billion, he said.
The company targets presales worth Bt6 billion this year after reporting presales of Bt3 billion in the first half alone, equivalent to the total for all of 2014, he said.
