"Marketing"

A professor from Chulalongkorn University’s Faculty of Commerce and Accountancy is warning entrepreneurs of the “3Ps” they should avoid and to hang on to hope that this fourth wave of Covid-19 will soon pass.

Sukhothai residents have found a new way to stay cool in the blistering heat of Thai summer. Local shop Thai Chana Suek has fashioned what it says are the world’s largest hats made from bamboo. The remarkable headgear measures 2 metres in width, offering plenty of shade for the wearer – and even a few friends.

The Fruit Board has announced its management guidelines for 2020, focusing on more specific production information in line with market demand to facilitate self-management and appropriate production volume in each province, said, adviser to the agriculture minister.

Agriculture and Cooperatives Minister, Chalermchai Sri-on plans to apply tech to increase marketing channels for farmers, as well as maintaining and developing the quality of Thai agricultural products to meet international standards.

A shoe has pipped food, alcoholic drinks, retail items and more to the post by walking off with the “Marketing of The Year” prize at the 11th MAT Awards 2019. The shoe is the limited-edition Nanyang “Red”, which was designed to reach more customers after the firm produced footwear in only black, white and brown. 

Deputy Commerce Minister Weerasak Wangsuphakijkosol has told the Department of Business Development to urgently hold a seminar for entrepreneurs on the subject of “increasing customers through online channels” in the provinces of Chumphon, Uttaradit, Nong Khai, Chaiyaphum and Nonthaburi between November 21 and December 23.

Volvo hopes to grow sales by at least 70 per cent this year thanks to a more attractive product line-up as well as strong marketing activities.

Suzuki has commenced delivery of its 4th-generation Jimny, after introducing the eye-catching, mini jeep-styled model in March.

BerliJucker Plc, a leading trader of consumer products in Thailand, is collaborating with local fashion brand Sretsis and tissue-maker Cellox to launch Cellox Purify Special Collection facial issue, the packaging of which has been designed to depict the fascinating mysteries of the universe. 

More than 292,000 visitor checked out the FAST Auto Show Thailand 2019 held last month, 17 per cent more than the expected – and organisers say consumers still have money to spend when enticed by the right promotions.

NS BlueScope (Thailand), a leading manufacturer of high quality steel, has appointed Assava Metal (Thailand) as the authorised distributor for JingJoe Lek® steel products.