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property

Origin Property turns to DWG in search of international sales


Listed property firm Origin Property Plc has joined forces with DWG Thailand to promote its condominium projects in 10 countries globally, as it aims to meet a Bt28 billion sales target this year, chief executive officer Peerapong Jaroon-ek said on Friday.

Meanwhile, the Origin subsidiary Primo Service Solution is planning to meet with the DWG worldwide sales agent network to deliver after-sales services to foreign customers.
Real estate service firm DWG (Thailand) will be Origin’s sales representative for the overseas market.
DWG Thailand will promote Origin Property’s projects in at least 10 countries – Hong Kong, Taiwan, Singapore, Malaysia, Myanmar, the United Kingdom, France, China, Japan and the United Arab Emirates (Dubai). It will soon announce further details to international media.
To promote the projects overseas is part of the developer’s strategies to achieve sales projections of Bt28 billion this year, Peerapong said.
Denka Wee, the group chief executive for DWG, said DWG Thailand will sell the projects under two main brands, PARK ORIGIN and The Origin, in 10 countries. It focus on presenting the separate brands and making both of them well-recognised rather than selling the projects. With this strategy, Origin Property can grow as “inter brand” in the long run.
“The property market in many countries remains overpriced, so people in those countries look for opportunities to buy the assets overseas, either for living in after retirement or for investment,” said Denka. “Thailand is the attractive destination for foreign buyers in several segments. Meanwhile, both of the condominium brands of Origin Property are in strategic locations and provide a high standard of design, function and facilities that satisfy both local and foreign buyers.”
The market of foreigners buying Thailand’s property was estimated at around Bt92 billion in 2018, with expectations of expanding to Bt100 billion in 2019.
Thana Torsahakul, the chief executive officer of Primo Service Solution Co Ltd, a total property service solutions company and a subsidiary of Origin, noted the company had signed an agreement to take charge of three after-sales services for all foreign customers of DWG Thailand. The services are resale and leasing, decoration, and cleaning. It next will meet DWG Thailand’s sales agents in Thailand and overseas to present its high standard of after-sales services to DWG’s foreign customers who property in Thailand.
DWG, or Dennis Wee Group, is the leading real estate service provider in Singapore. It was established in 1993 on the island state as Dennis Wee Realty before being renamed as DWG in 2008. It boasts a network in more than 10 countries and is managing about 15 projects globally worth over Bt9 billion.
Origin Property has operated a wide range of business. Their residential development business has developed 58 projects under the brands of PARK ORIGIN, The Origin, KnightsBridge, Notting Hill, Kensington and Britania, worth over Bt94 billion. Their recurring income business includes hotels, service apartments and retail. The  service business includes property management, property brokerage and property consultancy.
The company has continuously expanded into new businesses to serve its vision of being a fully-integrated property developer.

Published : July 26, 2019

By : Somluck Srimalee The Nation