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Thailand weighs skipping 2026 World Cup rights as 1.3bn-baht price raises value concerns
MONDAY, MAY 18, 2026
Thailand has yet to decide whether to buy the 2026 FIFA World Cup broadcast rights, as the asking price of at least 1.3 billion baht is more than double the 600-million-baht framework previously used by the NBTC, while early-morning match times may limit viewership and advertising returns.
Cabinet assigns PRD to coordinate World Cup broadcast talks
TUESDAY, MAY 12, 2026
Thailand’s Cabinet has tasked the Public Relations Department with coordinating World Cup broadcast plans, but no budget has been approved.
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