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Phuket’s high season “best in five years”
TUESDAY, DECEMBER 16, 2025
Phuket’s high season is the best in five years, topping pre-Covid levels, with tourism revenue tipped to rise 10% in 2026 as six global events arrive
Thai Retail Titans Spend Over $63 Million on Mega-Events to Capture High-Season Consumer Spending
FRIDAY, DECEMBER 12, 2025
Retail groups pivot from discount wars to experiential 'Festival Economy,' using Disney, Monchhichi, and global countdowns to drive Q4 recovery
TAT focuses on 3 key projects to drive year-end tourism, kicking off the high season
FRIDAY, NOVEMBER 28, 2025
TAT launches major events to attract tourists, including “Smiles of the Land” and the “Listen to Your Heart, Never Forget Thailand” campaign
High season at risk: Operators worry the delay in alcohol law changes could drive tourists away
SATURDAY, NOVEMBER 15, 2025
Operators warn that the delay in Thailand’s alcohol law could cause tourists to change plans, affecting the high season and New Year’s tourism revenue
Foreign tourists to Thailand drop as strong baht hinders high season
THURSDAY, SEPTEMBER 25, 2025
TAT forecasts 33.4 million foreign tourists to Thailand in 2025, down 6%, with the East Asia market shrinking, especially China (-35%), and ASEAN down 8%, while long-haul markets and India help stabilise the situation.
Tourism tax to be introduced during upcoming high season
THURSDAY, FEBRUARY 27, 2025
The tourism tax of 300 baht a person will come into force for foreign tourists by the end of this year, Tourism and Sports Minister Sorawong Thienthong said on Thursday.