Intel Microelectronics (Thailand) announces the launch of the “Sing with Your PC Season 2” campaign, offering interested consumers an opportunity to submit audition videos of themselves singing, dancing or performing on a musical instrument for a chance to win an Ultrabook™ and 4 notebook based on 2nd Generation Intel® Core™ i5 Processors In addition, Intel once again partners with IT industry alliance to offer “Star Packages”, promotions for notebooks and desktops, after an overwhelming success from the first season.
Dudchaneeporn Pruckwattananon, Marketing Program Manager, Intel Microelectronics (Thailand) said, “Sing with Your PC campaign in the first season launched between August-October 2011 was a major success. The campaign has created massive excitement and received positive feedback from online world, coinciding with our previous research that entertainment-related content is one of the most popular online contents currently being shared and watched. The campaign has fulfilled our objective by providing consumers with a better understanding of the increasing role of PC in content creation, beyond consuming and sharing content online”.
During the first season, the campaign has driven the market by the success of over 600 audition clips submitted with more than 20,000 votes and 167 million impression clicks. The activity has also helped the achievement of sales volume targets and to increase consumer numbers at participating resellers nationwide.
The five winners selected from Sing with Your PC first reason and who received a notebook based on 2nd Generation Intel® Core™ i5 Processors are:
1. Chanakarn Cholsuk- Performance of singing while playing Ukulele in “Ruk Mai Tong Karn Way La” song
2. Rawiwan Ponwiangtham – Singing and Guitar performance in “Rak Mai Tong Karn Way La” song
3. Siriporn Manyarit – guitar show in “12345 I Love You” song
4. Jeerapa Suwanchote – Singing performance with the combination of guitar, violin and flute play in “Rak Mai Tong Karn Way La”
5. Siriwat Vitoonkijvanich – “Kid Hod” singing and musical performance
Rawiwan Ponwiangtham “Za” said excitingly after learning that she was one of the winners for “Sing with Your PC” first season. “I am very happy and very proud that I can showcase my little talent and being rewarded by the prize as my New Year present. Usually, I enjoy self-recording my own video clips and upload them through online channels. This competition allowed me to have the opportunity to develop my online-content creating skill into the next step. I would like to thank Intel for organizing such creative activity.”
From the success, Intel intends to create excitement among consumers again by launching “Sing with Your PC Season 2”, campaign providing new opportunities for interest customers to unlock their musical talents by submitting video audition clips from today until 24 January 2012. For more information on the campaign and details of how to upload your video clip, please visit facebook.com/intelthailand
“Facebook will be utilised for season two as the primary application platform in order to achieve a wide audience, because Facebook is the largest social network community in Thailand accessed by more than 12 million people countrywide. Participants can upload their video clips and create their own album cover on Facebook application while fans can follow and share their comments immediately on the Facebook page. The first place winner from this season will receive an Ultrabook and four runner ups will receive notebooks based on the 2nd Generation Intel® Core™ i5 Processor,” Dudchaneeporn concluded.
Intel is also organizing a caravan to promote the campaign through university campuses and major department stores around Bangkok where interested customers can sing, record and edit their video clip on the spot.
In conjunction with the “Sing with Your PC” campaign, Intel has joined forces with partners and local resellers in the IT industry to bring back the “Star Packages” offering a wide range of netbooks, notebooks and desktops powered by Intel processors. A nationwide road show will also be organised at the retail locations in 36 provinces across the country to demonstrate new PCs powered by Intel® Core™ Processors. For more information on the Star packages, please visit http://www.intel.com/th/singwithyourpc/packages.html