Synchronised screen Car for Cash campaign

Pairote Cheunkrut, managing director of Ayudhya Capital Auto Lease (Krungsri Auto), said this was the first time the company’s Car for Cash service had used ScreenSync to tap into users’ lifestyles in the digital and social-media era.

ScreenSync is a Web application that connects devices such as smart phones and tablets to desktop computers and notebooks seamlessly via a QR (quick response) code. The QR code identifies the computer that will connect with the device, and then the digital content appears on the two screens at the same time.

The “Car for Cash Online Campaign” utilises digital media to communicate with consumers through a short film titled “Akeladin”. 

With ScreenSync technology, consumers will be able to participate in revealing the secrets that are hidden in the story by using a smart phone or tablet to interactively control the content on desktop computers or notebooks via QR codes. 

“This method of communication will allow the target group to feel closer and more engaged with the brand. The film also highlights the key attributes of ‘Car for Cash Poh’, which helps consumers to comfortably and conveniently manage their finances, while at the same time maintaining the privacy of the financial aspects of their life,” said Kusumann Lowsalaraks, executive vice president for marketing at Ayudhya Capital Auto Lease.

Customers can follow the special short film, discover the love secrets of the “Car for Cash Online Campaign” through ScreenSync technology, and download the “Beautiful Secrets” soundtrack at www.akeladin.com www.akeladin.com.