Annual 'Rakuten Expo' takes place next week

During the annual expo, it will also announce the Rakuten awards that will be presented to the outstanding online merchants from the past year. 

The award categories are:  Most Impressive Packaging Award; Best Mobile Spending Award; Shining Star Award; Best Social Commerce Award; and Shop of The Year.

Pawoot Pongvitayapanu, founder and managing director of Rakuten TARAD.com, said the e-commerce industry was continuing to develop rapidly in Thailand. 

This year, some 36 per cent of the merchants on Rakuten TARAD.com are those having opened online stores in the past 12 months, he said. 

“Our annual expo highlights the trends and developments in e-commerce providing our merchants with the tools to succeed and grow their business. The Rakuten Expo has proved very popular with existing and prospective online retailers, and we are looking forward to another successful event this year,” said Pawoot.

Newcomers considering e-commerce, either to start a new business or grow their company, are encouraged to attend the expo as a number of seminars have been arranged during the day. 

Existing merchants and budding e-commerce entrepreneurs will be able to hear about the future the direction of e-commerce, how branding increases their sales from famous brand strategist Sirikul Laukaikul, how to market and grow your e-commerce business, and one-to-one sessions with Rakuten TARAD.com’s e-commerce consultants, who can provide personalised advice.