Honda set to conduct safety research

The investigation will be conducted by the Thailand Accident Research Center (TARC), which specializes in road accident research and analysis, from 2016 to 2020, covering a total of 1,000 cases.
The results obtained through these investigations will be utilized to improve safety technologies and contents for safe riding and driving education with an aim to provide enhanced on-road protection for motorcycles and automobiles.
Noriaki Abe, Operating Officer - Chief Operating Officer, Regional Operations (Asia and Oceania), Honda Motor Co, and President & CEO, Asian Honda Motor Co, said Honda committed to realizing a ‘traffic collision-free society’, where everyone can safely share the road and enjoy the freedom of mobility. The high accident toll in Asia is an issue which needs an urgent solution. Therefore, Honda has decided to conduct a thorough study in the hope of finding the root causes of accidents and determining the appropriate course of action for them.
“We believe that these in-depth accident investigations in Thailand will result in valuable findings, which will help improve the road safety and contribute towards reduction in fatalities in Thailand and across the region,” said Abe.
The investigations will be conducted in four major provinces with high accident toll, namely Bangkok, Chiang Mai, Nakhon Ratchasima, and Songkhla, and1,000 real accident cases will be evaluated over four years from 2016 to 2020.
Honda has provided TARC with the scope of the study, and TARC carries out the on-site investigations using most advanced research methodology, analyzes the data, and provide Honda with the first report by the end of 2017. Honda and TARC conducted a pre-study on the causes of traffic accidents, evaluating 30 cases in early 2016. The know-how obtained during the pre-study has provided guidelines for the new large-scale investigations.