Mitsubishi contest advances motor skills for 1,700 dealer employees
In an ongoing effort to increase service competency among its dealers , the Mitsubishi Motors (Thailand) Co Ltd recently hosted their 18th “motor skills” contest with 1700 contestants across the country.
The annual skills contest is “one of our core programs of people development for our dealerships apart from the regular knowledge and skill training programmes,” said Morikazu Chokki, president and CEO of Mitsubishi Motors (Thailand) Co Ltd.
Valuing customers is a key mission of the company, said Chokki, leading to “an emphasis on [employee] development and recognition among our dealer network nationwide, as the staff play a crucial role to directly provide support, troubleshooting, and satisfaction to Mitsubishi’s customers.”
The 18th Mitsubishi Motors Skills Contest 2017 was designed for six professional functions – sales consultant, customer relations, technician troubleshooting, technician periodic maintenance, service advice and parts.
This year, Mitsubishi Motors Thailand for the first time brought more intensive assessment to the sales consultant and customer relations functions with an online pre-test prior to the regional and final rounds.
More than 1,700 contestants from Mitsubishi dealer network nationwide participated in the skills contests.
The company also holds an annual competition for students under the Vocational School Support Project (VSSP) to provide educational and career opportunities to vocational programme students.