As the HKTB’s first tourism envoy, the Hong Kong-born rapper and dancer will promote the diverse tourism appeal, and the vibrant and unique travel experiences of his hometown to visitors worldwide.
An appointment ceremony was held recently to celebrate this important role. Receiving the title from HKTB deputy executive director Becky Ip, Jackson shared with guests and members of the media his personal attachment to Hong Kong. Jackson also introduced to the attendees several of his favourite hangouts and places not to be missed.
The pop idol gave his blessings to visitors and the people of Hong Kong by showing off his calligraphy skills, composing hand-written couplets in Chinese and English.
“I am honoured to be invited by the HKTB to take up this role. As a tourism envoy, I can now play a part in promoting my beloved home and birth place to visitors from around the world,” he told the crowd.
Jackson will participate in a number of video and photo-shoots to complement the HKTB’s marketing efforts in promoting Hong Kong’s diverse and vibrant travel experiences. He will also be introducing to visitors in these campaigns some of the many exciting aspects of Hong Kong, including arts, entertainment, sports, outdoor activities, gourmet food and night life.