China’s mobile game makers go abroad
CHINA’S BOOMING mobile games sector is gaining traction in overseas markets, as game developers seek to make massive gains in markets with rising mobile internet usage and demographic advantages, according to a report released by App Annie.
The mobile analytics company said Chinese mobile game publishers saw a significant rise of over 40 per cent year-on-year in overseas revenues from Apple Inc’s iOS App Store and Google Play Store during the first half of this year, hitting $2.6 billion.
Gaming app publishers reported 1.5 billion overseas downloads via Google Play and iOS App Store in the first half of 2018, compared with 1.1 billion in the same period last year, according to App Annie’s data.
The report said China saw a slowdown in first-half domestic mobile game revenues, proving overseas expansion is a necessity for Chinese publishers. China’s iOS game revenues grew by only 2 per cent year-on-year in the first half of the year, compared to 83 per cent in the same period last year.
“As China’s demographic dividend is disappearing, game developers need to seek new forms of expansion,” said Kern Zhang, head of new business at App Annie in China.
“While China’s mobile game market has shown signs of saturation, overseas markets have grown at a faster pace. Eyeing the big potential in overseas markets, more and more mobile game publishers are ramping up their efforts to seek opportunities globally.”
The report showed that emerging markets, especially the Asia-Pacific region, are a stronghold for top overseas markets in terms of downloads, including India, Indonesia, Brazil and Vietnam.
Notably, India has surpassed the United States to become the largest mobile game market by downloads in the first half of 2018. Chinese game publishers have seen their downloads jump by 89 per cent year-on-year on Apple’s and Google’s Indian stores in the first six months of the year.
According to App Annie, most of Chinese game publishers’ overseas revenues are from developed markets such as Japan, South Korea and Germany.
By the end of June, more than 200 Chinese mobile game apps had been downloaded more than one million times around the world, each earning over $1 million globally.
“This year will be a critical juncture for transformation. As leading game companies are early ventures in the overseas markets, new ventures, especially small and medium-sized firms, need to accelerate their steps to expand globally,” Zhang said.