Tomorrowland CEO reveals the reasons for choosing Thailand as the first Asian hub
Bruno Vanwelsenaers shares his insights into the historic debut of Tomorrowland Thailand, highlighting the country's readiness to become a global festival destination with a projected economic impact of THB30 billion.
- Thailand was chosen for its strong culture, sense of fun, and high standards in tourism services.
- The country possesses ready infrastructure, including transportation and facilities suitable for a large-scale international event.
- Crucial government support through the Board of Investment (BOI) was a key factor, easing processes for visas, work permits, and taxes.
- A specific, well-equipped location, Wisdom Valley in Pattaya, was identified as the ideal venue for the festival.
Bruno Vanwelsenaers and Tomorrowland's Major Step in Asia
As the global tourism and event industries turn their attention to Thailand, following the Board of Investment (BOI)'s approval of investment promotion for WEAREONE.world (Thailand) Co., Ltd., to organise "Tomorrowland Thailand," the world-class electronic music festival, for the first time in Asia.
PostToday had the opportunity to speak with Bruno Vanwelsenaers, Chief Executive Officer of WEAREONE.world , about the behind-the-scenes details and the vision for this endeavour.
Why "Thailand" and why the "First in Asia"
Bruno confidently revealed, "I see outstanding potential in many aspects, including a strong culture, a sense of fun, and excellent tourism service standards."
He also emphasised that Thailand has the ready infrastructure, including transportation and facilities that cater to quality tourists.
"Everything is perfect! We feel that Thailand is like a second home where we will make this new phenomenon happen."
Furthermore, government support through the BOI in unlocking obstacles regarding visas, work permits, and taxes on performance equipment is a crucial factor that makes Thailand a more easily accessible destination for global organisers.
"Wisdom Valley," the Core of Building the Empire
When asked about the event location, Bruno specifically pointed to Wisdom Valley in Pattaya, Chonburi province, which was chosen as the strategic location for the event scheduled for December 11-13, 2026.
Wisdom Valley is an area highly equipped in terms of safety and infrastructure.
It will utilise a main area of approximately 64 hectares, with surrounding areas to accommodate an additional 128 hectares (totalling 192 hectares), to build a musical empire under the concept "Consciencia."
The highlight is bringing legendary stages like the Mainstage, CORE, and Freedom to be showcased, along with the launch of a new, highly exclusive stage available only in Thailand.
Economic Impact and the Elevation of Thai Personnel
The arrival of Tomorrowland is not just a concert, but a new economic engine.
Bruno and partners project that in the first year, there will be up to 50,000 attendees per day (150,000 in total), with over 60% being foreign tourists.
In terms of numbers, it is expected to generate a cash flow of over THB5.5 billion in the first year, and soar up to THB30 billion over the 5-year duration of the event.
In addition, it will create over 1,900 domestic jobs and establish the "Tomorrowland Academy" and "DJ Academy" to transfer knowledge and international event management standards to Thai personnel.
This will elevate the potential of the Thai event industry sustainably in the long term.
"The joint venture between TL International from Belgium and One Asia Ventures from Thailand, this time, is a major step that will transform Thailand into a true Global Festival Hub of the region," Bruno concluded.
