V FOODS (Thailand), a food and beverage producer and distributor, has announced it is ready to excite the Thai premium fruit market with the introduction of Crown Melon, Japan's best-known premium fruit brand overseas, in Thailand.
Crown Melon offers top-quality, world-famous melons grown from the best sources in Fukuroi City in Japan’s Shizuoka Prefecture, and it aims to win the hearts of discerning consumers who appreciate prime-quality imported fruits, the company’s chairman and chief executive officer Apirak Kosayodhin said.
He said that the company partnership with P&F Technology, Matsugen, Crown Melon Agricultural Cooperative, and the Mayor of Fukuroi City, Shizuoka Prefecture, Japan – all to bring prime-quality imported fruit of various kinds into Thailand to introduction of Crown Melon, the top-quality, internationally-renowned melons grown from the best sources in Fukuroi city to Thai consumers.
“Melon is regarded as Japan’s ‘King of Fruit’ and ‘Crown Melon’ is Japan’s best-known premium fruit brand overseas,” Apirak said.
“This is the time when melon growers pay even more special attention to their produce by cleaning each melon every day. Approximately, from seeding to harvesting, a premium-grade melon takes around 100 days,” Apirak added.
Initially, prime-quality melons from Crown Melon will be available at Tops Online and Central Food Hall outlets at CentralWorld, Central Chidlom and Central Festival East Ville from December 2015 onwards.