Samsung is biggest ad-spender in November
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Samsung spent Bt97.7 million on its mobile phone advertising in November, making it the biggest ad-spender in the month.
In November 2014, Samsung's mobile phone advertising was only Bt73 million, according to Nielsen.
Its data showed that among the top five spenders were Krungthai Axa Health Assurance, Coca-Cola (Thailand) for its soft drink, Total Access Communication for its Happy mobile phone system, and Toyota for its new pickups.
Nielsen data showed that the downward trend of Thailand's advertising spending continued in November.
Total spending of Bt10.64 billion showed a 1.79 per cent drop from Bt10.84 billion in the same month last year.
Showing the steepest decline were in-store advertising, down by 85.77 per cent; magazine, down by 26.13 per cent; and analog TV, down by 8.15 per cent.
Showing the biggest increase were cinema, up by 28.22 per cent; digital TV, up by 28.22 per cent; and outdoor, up by 13.55 per cent.
In the first 11 months of the year, ad spending remained in the positive territory, increasing by 4.20 per cent from the same period last year. Total spending at the end of November stood at Bt112.46 billion, compared with Bt107.92 billion.
Unilever remained the biggest ad-spender, spending altogether Bt7.4 billion against Bt8.6 billion in the same period last year.
Toyota was the second biggest spender, boosting its spending from Bt2.69 billion last year to Bt2.73 billion.
Among the top 10, four lowered their spending while six - including the PM's Office - increased the spending. The Office's 11-month spending rose by 65.5 per cent from Bt1.11 billion to Bt1.84 billion.
In the first 11 months of this year, all but one consumer product companies, included in the top 10 biggest ad-spenders, had cut their advertising budget.
All key four consumer product companies - Unilever, Beiersdorf (Thailand), Procter & Gamble (Thailand), and L'Oreal (Thailand) were among the top 10 spenders. Only Procter & Gamble boosted its spending, from Bt1.21 billion last year to Bt1.51 billion.
Though remaining the biggest spender, Unilever slashed its spending by nearly Bt1 billion. Its spending worth Bt7.41 billion in the period showed an 8.7 per cent drop from Bt8.12 billion in the same period last year.
Ranked 3rd, Beiersdorf (Thailand)'s ad spending was cut slightly to Bt2.46 bilion from Bt2.47 billion. Ranked 9th, L'Oreal (Thailand) spent Bt1.48 billion, from Bt1.58 billion.
Among the top 10, four lowered their spending while six - including the PM's Office - increased the spending. The Office's 11-month spending rose by 65.5 per cent from Bt1.11 billion to Bt1.84 billion.
Thailand's economy expanded by a low 0.9 per cent in 2014. The growth pace was faster this year but consumer confidence has not yet fully recovered.
