PPTV operator to raise capital for rise in TV production capacity
TO TACKLE fierce competition in the TV broadcasting business, Bangkok Media and Broadcasting yesterday announced that it would double its registered capital from Bt1.5 billion to Bt3 billion to expand its production capacity and marketing activities.
Kematat Paladesh, president of the operator of PPTV digital TV channel 36, said that on top of new investments, his company had revised its operating strategy by adding more news programmes, movies on weekdays and weekends, and Thai drama series, as well as the Thai country-music competition “Luuk Tung Ngen Laan”.
Apart from entertainment and information shows, PPTV also offers sport-related programmes. “Road to Munich” is an all-new reality show where young Thai soccer talents aged from 14 to 18 can win a chance to train with some of the best soccer professionals and compete with the best young soccer talents from around the world at the Alliance Arena in Germany. The programme is part of a joint cooperation between PPTV HD 36 and FC Bayern Munich.
The station will also add to its sport-programme line-up. Next month, PPTV will broadcast live AIBA (International Boxing Association) qualifying matches that will feature nine Thai challengers vying for the opportunity to compete in the upcoming Olympic Games in Brazil.
The company will also put more effort into partnerships. Last month PPTV agreed with Line Thailand to provide its best Thai drama series via Line TV. After less than 30 days, PPTV has attracted at least 2 million views on this new online platform.
