Kingsmen CMTI to explore synergies with Singapore group member

Kingsmen Creatives is engaged in investment holding and providing corporate marketing and related services. It is listed on the Singapore Exchange.
Established in Thailand in 1989, Kingsmen CMTI is part of the Kingsmen Group’s network of 19 offices across the Asia-Pacific region and the Middle East.
The company plans to expand its reach abroad, focusing mainly on Myanmar, Laos and Cambodia, as they are neighbouring countries with land borders so that business management will have few complications.
The future branch offices in these countries will serve to increase the potential for the company’s growth, especially in an era when consumers will access and recognise prosperity and modernisation instantly through technology. Therefore, developing countries need to upgrade themselves to capture the newest trends.
Chayawat Pisessith, chairman and executive chairman of Kingsmen CMTI, said the company had implemented several business collaborations between the parent company and Kingsmen Creatives. The partnership includes the exchange and development of business potential among Kingsmen’s 19 offices and the rest of the world.
Examples are the exchange of technical know-how, staff training and coaching, business-development strategies and the sharing of design expertise to serve international clients.
Most important, the partnership includes project referrals and joint-venture projects – domestically and internationally. Therefore, such collaborations pave the way for the joint expansion of businesses to other regions in future.
Currently, Kingsmen is headquartered in Singapore and has 19 offices in 13 countries, with the Kingsmen Myanmar office run by Kingsmen CMTI being the newest.
Chayawat said Kingsmen CMTI was expanding its business vertically and horizontally. The company plans to add more business units to accommodate higher demand from clients and the market, especially in industries such as architecture, engineering and interior design. One example is design-and-build for high-end condominiums. It is expected that these kinds of projects will increase with higher purchasing power and income levels.
The company expects the revenue contribution from interior design-and-build business will increase faster than the trade-fair and event business.
“Our collaboration with Singapore will focus on developing business together, undertaking jobs together, referring customers to each other via ‘technical know-how’, and conducting seminars in all 19 offices focusing on targeted topics, such as marketing, project management and design strategies,” Chayawat said.
“Regarding the overview of the business in the past, we have adjusted our strategy by expanding to the design-and-build interior business. Our customers are department stores or shopping centres that want to renovate their public areas, as well as hospital and restaurants, high-end condominiums and office buildings.
“We have diversified our business from high-end retail businesses to mass public service areas, such as the lobbies of malls. “We are also expanding our team to support the high growth of this market in the next three to five years,” he said.