InMobi launches suite of mobile video ad for region 

The suite will be available in Thailand, Indonesia, Singapore, Malaysia, the Philippines, Vietnam, South Korea, Japan and Australia. 
The platform includes vertical, interactive, 360-degree, opt-in and in-stream videos.
The company says mobile video advertising is becoming a key component in marketers’ arsenals, with a video component in one out of every three campaigns in the Asia-Pacific region. 
According to InMobi network research, mobile video ad consumption is seeing an exponential rise, growing by 380 per cent in the first half of 2016 in this region. With countries like Indonesia and Vietnam becoming the hotbeds of video consumption, the platform auto-selects the best way to provide a seamless experience to users in emerging markets with slower data connections.
The comprehensive suite of ad formats includes the following.
Vertical video, a format that renders in the portrait mode with 9:16 aspect ratio on mobile phones, presents advertisers an opportunity to reach audiences in an engaging, user-first format. 
InMobi says its creative services team helps advertisers rebuild already existing “creatives” (landscape videos) to vertical-video format while keeping the core mesvvsage intact. Interactive videos are short-form brand videos with interactive, rich end cards that increase engagement twofold compared with videos without an end card. 
The 360-degree video ads offer an immersive and interactive experience for the user, InMobi says. 
Opt-in videos are 15-to-30-second non-skippable ads that play at natural break points in the app interaction after a user opts in. 
In-stream videos are pre-roll and mid-roll ads that autoplay seamlessly within video content. 
While mobile-first creatives are proved to help brand marketers deliver real results, marketers can further strengthen their campaigns by combining them with advanced video formats, the company says. It says its customers who are embracing these advanced video-ad formats are seeing significant improvements in metrics, with vertical video delivering up to nine-fold completion rates compared with horizontal mobile video formats.
“Mobile video has suffered from a re-purposing problem in Asia – advertisers want to replicate a TV ad or a desktop ad on to mobile,” said Jayesh Easwaramony, InMobi vice president and general manager for Asia-Pacific, Middle East and Africa. “However, that is neither sufficient nor right.