KBank’s ‘Superior’ strategy a boon to online businesses


In response to the growing e-commerce trend, Kasikornbank (KBank) has adopted a strategy called “Change to Understand Online Sellers”.

K Onlineshop Space (KOS) is a centre providing advice on online marketing and promoting skills in e-store management. KBank is ready to provide short- and long-term financial facilities for this segment. 
In addition, K Digibiz offers comprehensive management-assistance services and enables online businesses to run successful e-stores in a sustainable manner.
KBank president Patchara Samalapa said KBank accounts are customers’ most popular channel for e-payment transactions. 
There are 300,000 KBank customers in online businesses, some of whom are encountering “pain points” including intense competition, lack of online-marketing knowledge, insufficient working capital and an inability to fulfil customers’ needs via various channels. 
These businesses are seeking to expand their sales channels. People in online business startups and those interested in setting up their own enterprises need to learn how to sell products successfully and how to choose the right goods.