October ad spending up 84%: Nielsen
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Advertising spending in October was around Bt9.1 billion, up 84.5 per cent from the same month last year, according to survey results released by Nielsen on Monday.
Most media channels showed a rise in advertising income, the exception being newspapers and magazines, which continued to experience a decline.
Nielsen’s research estimates that the overall market will hit Bt87.5 billion this year, up 4.41 per cent from last year’s level.
