Wednesday, October 16, 2019

Khongkwan aims to ride brand value, innovation to grow beauty business

Sep 15. 2019
Dr Khongkwan Fujitnirun
Dr Khongkwan Fujitnirun
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By THE NATION

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Khongkwan Clinic aims to continue expanding its beauty treatment business at home and abroad, leveraging on its brand value in the beauty business as it celebrates its 13th year of operations.

The campaign “KKC Khongkwan Clinic 13 Years Anniversary” will be organised under the theme "Reborn, Rebody, Rebeauty" to showcase its “holistic beauty innovation”. 

The clinic expects to form a partnership with new investors who have a similar business philosophy. 

The beauty clinic is confident in the purchasing power of women of all ages, transgenders and men who are beauty-conscious , and plans to target more high-end customers. 

Khongkwan Clinic said it has enjoyed 15-20 per cent business growth so far and expects to end the fourth quarter of 2019 with 25 per cent growth in net profit despite stronger competition.

 

Dr Khongkwan Fujitnirun, CEO of Khongkwan Clinic, said beauty treatment is a specific business with the focus on service, reputation and understanding. "As changes evolve every day, we adjust and grow our business via many marketing channels from online, customer referral, to free coupons to customers. Moreover, we use new innovations and technologies with safety and quality guarantees from overseas to satisfy our patients."

"We are aware of the fake medicine issue. Khongkwan Clinic has invested more money to develop its own innovations. We are not confined to only botox fillers, laser or thread lifting, but also in developing holistic treatments combined with anti-ageing," Khongkwan said. 

 

She said the investment to develop holistic innovations with a foreign partner wrre in the negotiation stage.

“We can say that several equipment and materials are imported from the world’s best sources in US and Germany. Khongkwan Clinic has plans to open new clinics under new brands in three cities in China -- Beijing, Shanghai and Guangzhou. We are also eyeing Indonesia,” Khongkwan said.

Khongkwan said they now have 17 clinics in Thailand and Laos. This year, Khongkwan Clinic is speeding up to form partnership with foreigners in order to get innovations. "The partnership will help us grow and have more services and Khongkwan Clinic will become an integrated medical beauty clinic for surgery, aseptic, anti-ageing, plastic surgery and cell therapy, which is the newest technology from the US and Germany under negotiation. The clinic expansion will be made to targe the high-end segment."

Khongkwan expects the clinic to be among the top five beauty clinics in Thailand.

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