Wednesday, October 16, 2019

Plan B Media ‘on course’ to meet revenue target for the year

Sep 19. 2019
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By THE NATION

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Plan B Media, an out-of-home media service provider, is confident of meeting its revenue target of between Bt4.8 billion and Bt5 billion this year.

Last year, the company achieved Bt4.043 billion in revenue.

Revenue growth this year will come mainly from the growth of out-of-home media business and new revenue sources, according to Wacharapong Leethochawalit, the head of the company’s Investor Relations Department.

The company expects revenue growth of 20 per cent each year during the next three to five years, driven by organic growth, joint investment, and acquisitions.

Currently, the company is in talks with partners to expand its advertising media into retail stores, especially convenience stores due to the higher traffic of shoppers in those outlets.

Plan B reported to the Stock Exchange of Thailand on September 18 that its 80 per cent -owned subsidiary Plan B CS Company Limited had entered into an agreement with CP All Plc to invest and manage the advertising activities of 7-Eleven convenience stores. CP All is the owner and operator of 7-Eleven. 

Under the agreement, Plan B Cs will install, arrange and manage digital advertising media for 7-Eleven, targeting coverage of 5,000 branches within 10 years.

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