Coca-Cola, WWF strengthen their commitment
The Coca-Cola Company and World Wildlife Fund (WWF) are working together to advance global environmental goals and an expanded global partnership.
These ambitious goals, which complement other Coca-Cola well-being and community commitments, focus on sustainable management of water, energy and packaging use as well as sustainable sourcing of agricultural raw materials through 2020.
Building on the initial success of their nearly decades-long partnership, Coca-Cola and WWF have agreed to extend their efforts by meeting new conservation and performance targets.
“At Coca-Cola, we are committed to working with partners to address our collective environmental challenges and responsibly manage the planet’s resources,” Muhtar Kent, Coca-Cola’s chairman and chief executive officer, said. “As we face a resource-stressed world with growing global demands on food and water, we must seek solutions that drive mutual benefit for business, communities and nature. Working with WWF will continue to challenge our company to advance our sustainability programs, and WWF’s expertise will be instrumental in reaching our environmental performance goals, some of which they help us set.
“We are witnessing unprecedented demands on natural resources around the world. Continuing with business as usual puts everything at risk, including the viability of business,” Carter Roberts, WWF’s president and CEO, said. “These problems can only be solved by working together, and our work with Coca-Cola has proven that collaboration can amplify and accelerate the impact we need.”
Under the renewed and expanded partnership, Coca-Cola and WWF jointly developed new 2020 environmental sustainability goals for the Coca-Cola system – the company and its nearly 300 bottling partners in more than 200 countries.
These goals include improving water efficiency by 25 per cent, ensuring healthy freshwater systems, reduce CO2 emissions embedded in bottled drinks by 25 per cent, responsibly sourcing material for PlantBottle packaging, sustainably sourcing key raw materials, replenishing 100 per cent of water used and reaching a 75 per cent recovery rate of bottles and cans in developed markets.
Since 2007, Coca-Cola Co and WWF have worked together to conserve and protect freshwater resources around the world while helping to improve the efficiency of Coca-Cola’s global operations.
