AIS introducing the new logo and concept AIS: Your World. Your Way.
AIS moves towards the 22nd year of operations, proceeding with the making of legendary brand, underlining No. 1 Wireless Technology Service Provider ceaselessly developing and bringing best things to customers and Thai people from experience and insight i
Wichian Mektrakarn, Chief Executive Officer of Advanced Info Service (Public) Company Limited or AIS, disclosed “Throughout the past 21 years, AIS has always uncompromised the development of service for customers and Thai people. We have significantly fueled the growth in each milestone of the telecommunications industry and become one of the service standard benchmarks in each period. Today over 69 million Thai people use mobile phones as basic infrastructure. Each month records over 180 million usages of mobile phones per day with over 250 million Internet connects per day. As a result, the telecommunications industry contributes to 2% of gross income and creates 300,000 jobs. Such phenomenon plays a key role in technological shifts formulating our lifestyle and infinitely filling the world with opportunities and possibilities.”
“Today AIS perceives rapid changes in technology, society and lifestyle of Thai people. What never changes and will always be is AIS with the commitment to bringing best resources to develop and deliver to customers and Thai people from now and ever. In order to communicate with consumers in a more profound context, we redefine the platform brand from the existing world of communication logo that reflects voice service providing period in which AIS has created complete standard to the new logo portraying “Smile” and “Green” that represent friendship, creativity, growth and clear an steady expression in line with the new dimension of World of Information and Online.”
Somchai Lertsuttiwong, Executive Vice President Marketing of AIS, added “The great inspiration that results in AIS breakthrough in developing unprecedented service in advance of changing demand. In other word, voice of customers and Thai people resonates different demands in each period of time and life. The concept of new platform brand “Your World. Your Way.” will enable AIS to support you to “Be more connected to close one in your own way,” “Gain deeper connected,” “Be joyful in your own way” and “Be inspired to build the future.”
“For AIS to support everyone in selecting lifestyle of your own, we unite the power of over 9,000 AIS staff to deliver services, solutions and new alternatives from profound insight into real demand, the application of creative idea and innovative technology to develop service before others and the assurance you can lay on professionals well prepared to deliver with accuracy, transparency and quality as a fruit of 21-year experience of service.”
Wichian emphasized “Today we are ready to take further step in order to support the making of life, dream and hope of customers and Thai people possible, successful and smiling filled while collaborating with partners from various industries and uplifting service standard of the telecommunications industry as the basic infrastructure truly supporting life of Thai people.”