Tuesday, October 22, 2019

Vietnam comes bearing delicious pho

Sep 18. 2019
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By THE N ATION

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The fourth annual Vietnamese Week in Thailand is underway at CentralWorld in Bangkok, with more than half a million people expected to sample the country’s great food and culture.

It continues through Sunday (September 22) at Central Court and Eden 1.

Central Group and Central Retail Vietnam are hosting the event with the backing of Vietnam’s Ministry of Industry and Trade.

“In recent years the Vietnamese government has facilitated suppliers to improve exporting directly to international retail systems including Thailand,” noted Deputy Minister Do Thang Hai.

Central Retail Vietnam has cooperated with the ministry to conduct market research and select products fit to the Thai market and organise practical training courses to improve the capacity and quality.

Deputy Prime Minister and Commerce Minister Jurin Laksanawisit pointed out that Vietnam is Thailand’s largest trading partner in Southeast Asia and expressed confidence that business and trade between the countries has unlimited opportunities for growth.

Central Group executive vice president Jariya Chirathivat said Vietnamese Week in Thailand was a significant annual event here and of huge importance for Central Retail Vietnam, generating business match-ups to further promote trade. 

“It is a great opportunity for Vietnamese companies to study the market and distribution channels in Thailand, as well as meeting Thai entrepreneurs and customers directly, to see opportunities for further trade and investment,” she said.

Central Court and Eden 1 cover 1,000 of the mall’s total 800,000 square metres and will sell high-quality Vietnamese products at 50 booths, with non-food items including Da Lat Hasfarm fresh flowers, handmade goods, silk, handicrafts made from lotuses and the ao dai – Vietnam’s national dress.

The large range of food items combines those currently on sale in Tops and Central Food Hall and brands flown directly from Vietnam.

In 2018, Tops imported coffee from King Coffee and Vinamit dried fruit to a warm welcome from consumers. This year Tops made plans to expand to instant noodles and pho from Vifon, Hai Binh cashew nuts, Le Fruit jam, Sense Asia ground coffee and Dakado macadamia nuts.

Vietnamese Week also features continuous cultural shows, a show from Vietjet Air, demonstrations of making pho by the “Master Chef Vietnam” winner.

There is also a booth where you can have a 3D picture taken dressed in classical Vietnamese costume, and Vietjet is giving away tickets.

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