Krungthep Turakij TV 'to be a trend-setter'
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Announcing the launch of Krungthep Turakij Television yesterday, Nation Multimedia Group chairman Suthichai Yoon declared that this 24-hour satellite channel would become a media trend-setter, like its print version has been for the past 25 years as the c
“Nation Multimedia Group has made history once again with the launch of Krungthep Turakij TV, which will act as an explainer of easy-to-understand business news and provider of business analyses to the Thai community,” Suthichai said. September 9, the official launch day of Krungthep Turakij TV, marks the belief of Thais in the auspicious No 9, both in month and date.
“In the current economic situation, where minute-by-minute coverage of the world economy is essential and relevant to Thai businesses, the Thai audience needs business-related information all day regarding economic impacts from other regions, like the euro-zone crisis, or constant changes in policies for investments in Myanmar.
One of the strengths of Krungthep Turakij TV will be the coordination between the NMG broadcast and print news teams, comprising about 300 reporters who cover hard news and provide analyses and comprehensive reports about business and investment news in all industries. “This coverage will serve as a handbook for business people and investors who [need to] follow rapid change in all industries,” the NMG chief added.
After its official launch, a number of special reports and how-to business programmes will be featured on Krungthep Turakij TV, on several channels and two sets of satellite frequencies on both C and KU bands. The special programmes, including the special forum titled “10 Leaders”, can be watched also on NMG websites and social media along with apps on mobile phones and handheld devices.
The emergence of Krungthep Turakij TV follows the launch recently of the “Convergent Newsroom”, which pools personnel and media resources from all NMG outlets. News editors of all publications, websites, social media and photographers work together and share their stories, which are featured on a time-sensitive basis on the online version, easy-to-access broadcast channels, or in-depth and comprehensive reports in print. The Convergent Newsroom also serves as a database of content to feed Krungthep Turakij TV.
“If Nation Multimedia Group is an aircraft, its satellite channels on The Nation and Krungthep Turakij will act like two main engines, boosted by other mechanisms like channels Mango TV, Rawangpai [crime] channel and Kid Zone TV and all publications that would further speed up the NMG jet to stay at the forefront of the media industry in the new media era,” Suthichai added.
Duangkamol Chotana, president of NMG, said Krungthep Turakij TV brought a wealth of experience from 25 years of the Krungthep Turakij newspaper coupled with 12 years of NMG’s Nation Channel. She said it would be source of knowledge, and would provide business-related information to the Thai audience.
