The “1,000,000 minutes of love” refers to an elephant’s pregnancy, which takes 22 months or almost two years to deliver a calf.
That is almost one million minutes.
World Elephant Day falls on August 12 each year.
WWF Thailand emphasises that the love and bond of a mother and its baby is too precious to be taken away just to satisfy human needs for ivory.
It wants people to avoid buying, selling or owning ivory products.