
The S6 models are widely expected to sell briskly following a string of positive reviews, boosting prospects for an earnings recovery in 2015. This week, the company estimated its January-March operating profit to be its highest in three quarters, which analysts said was partly because Samsung put its own chips in the new phones.
Samsung expects the flat screen S6 to sell more than the higher-margin S6 edge - priced about $120 more in South Korea -but mobile chief J.K. Shin said at a media event on Thursday the firm won't be able to keep up with demand for the latter model in the near term because the curved screens are harder to manufacture.
"Some carriers are switching existing orders to get more of the S6 edge, and it looks like demand for the model will exceed supply throughout this year," said HMC Investment analyst Greg Roh. "That means average selling price will fall at a slower rate, which will have a positive impact on Samsung overall."
Samsung has not disclosed its shipment record for a handset. Analysts regard the Galaxy S3 as its best-selling model overall, though they estimate the Galaxy S4 to have done better in its initial year, when a model is most profitable.