The video purportedly shows three Leicester City footballers engaging in lewd sex acts with three Thai girls while calling them racially derogatory terms.
Thousands of Thai web users took to social media to voice their displeasure at the video, the football club, and the club's Thai owners.
"Very disgusting! And this team is owned by Thais, please take care of this," posted one user on twitter.
Others expressed shame that the contents of the video would further damage the image of the country.
"Its deserved, we let ourselves get trampled on," posted a user on a message board."
The video was leaked over the weekend in the United Kingdom after one of the players in the video shared the clips.
Leicester City are owned by the King Power International Group, oneof Thailand's leading travel retail groups.
Leicester City and King Power Group have so far refused to return calls or issue statements.