The campaign also involves cooperation with major department stores and other partners including Asiatique, Calypso, Muay Thai Live, CPN, King Power, Siam Paragon, Divana Spa, and CIMB as well as Yuke “Son” Songpaisan, a Thai actor famous in China.
The activity is being promoted with a roadshow throughout the region, starting with an event this past weekend in Guangzhou, China, on July 11-12 2015 in One Link Walk Shopping Mall.