Hisense makes foray into Thai consumer electronics market
Hisense, a Chinese technology multinational, Tuesday announced a strategic expansion of its consumer electronics business to Thailand.
The company is initially selling its television sets in 120 Tesco Lotus stores before offering a full range of household appliances including refrigerators, freezers, washing machines, air-conditioners and mobile phones in Thailand early next year.
Hisense last year generated total revenue of US$15.9 billion (Bt560 billion) worldwide.
Catherine Fang, vice president of Hisense International Co, said the company’s businesses had expanded around the globe, tapping into markets in Asia, Europe and North America. It is moving into the Thai market because it believes it has high potential.
