
The rate of growth in mobile data revenue is likely to slow, and the pace of new data subscriptions started|to decelerate in the first half of 2016 as smartphone penetration |rose.
Margins are likely to suffer as Fitch expects marketing costs to remain high with the ongoing promotion of| fourth-generation services. In addition, spectrum fees and the continued expansion of 4G networks will drive capital expenditur.
As a result, the industry’s free |cash flow is likely to be negative, and financial leverage will rise for some operators.