Carabao inks landmark Bt800-m sponsorship deal with English Football League
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THAI ENERGY drink firm Carabao Group aims to capture a 10 per cent share of the global market within the next decade after striking a Bt800-million (18 million pounds) sponsorship agreement with the English Football League (EFL).
The company hopes the deal will be a key platform for it to grow internationally in the wake of the saturated domestic market.
Under this three-year agreement, the EFL Cup will be known as the Carabao Cup, starting from next season.
The group will pay the first instalment of 5 million pounds in the first year of the deal, followed by 6 million pounds and 7 million pounds in the second and third years.
