Central Festival Eastville Bangkok launches ‘Refresh Zone’ spa

TUESDAY, FEBRUARY 07, 2017
Central Festival Eastville Bangkok launches ‘Refresh Zone’ spa

Central Festival Eastville has opened a new spa zone, “Refresh Zone” to offer retail spa experience packaged in its modern, fun and vibrant façade.

The new service is the brainchild of Centara Hotels & Resorts, which said in a press statement that similar services will be opened at Central Festival Chiang Mai, Central Festival Udon Thani, CentralWorld in Bangkok and Central Hat Yai this year. It plans to open four spa locations every year, the statement added.
Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels and Resorts, says: “Refresh Zone reimagines the retail spa concept and reflects our recognition of the modern-minded consumer's need for convenience, simplicity and of course, revitalisation in their fast-paced world. 
“This unique spa concept offers modern Thai treatments that can be undertaken without advanced bookings or lengthy consultations, in a vibrant and immersive environment all Refresh Zone therapists are trained to a high professional standard and the company has instituted a ‘Triple R’ Point system to ensure a consistent culture of high quality service, product and experiential delivery,” he added. 
Centara said Refresh Zone will refresh customers’ energy, recharge their body and renew their attitude.
The spa offers a ‘one-stop refreshing shop’ where customers get everything they need, even all at the same time, under one roof. Refresh Zone’s menu consists of treatments targeted at time-poor, tech and new media-savvy retail customers who are looking to combine services for maximum value and efficiency – such as foot massages performed while phones recharge and great-tasting Segafredo coffee or spa candy are consumed, the statement added.
The new spa concept store is the first ‘spa club’ in Thailand and there are great number of benefits, including free workshops, treatment discounts, exclusive events and more. Members of the 1 Card can also redeem points all year round. Refresh Zone’s smart menu of ‘treatment combos’ similarly ensure that no time is wasted – clients can undertake ‘3-in-1 treatments’ in which a flexible trio of therapies can be enjoyed concurrently.  
Clients begin their experience within ‘The Portal’ where they can meet with friends, book treatments, buy drinks, snacks and retail items. 
‘The Refresh Lounge’ is where customers slip into relaxed mode with foot massages while seated in custom-made chairs complete with charging ports; they then move into ‘The Restyle Studio’ which contains beauty experts who pamper clients with expert manicures, pedicures, hair washes and re-styles. For massages, facials and body treatments, clients head to the ‘Revive Pods’ area. 
“Supported by extensive resources at Centara Hotels & Resorts, which currently manages more than 30 spas throughout South East Asia and Middle East, as well as the Central Retail Group, Refresh Zone provides a brand new spa experience that matches the lifestyles and evolving demands of new generations of consumers. The opening of our first retail spa, and arrival of a very new concept to the market, demonstrates Centara Hotels and Resorts’ relentless efforts in continuing to evolve and thrive in the modern market,” adds Thirayuth Chirathivat.