Sermsuk counts on Bt350 m plant boost to drive Crystal sales
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SERMSUK, a drinking water provider in Thailand, has invested Bt350 million to add a production line at its Surat Thani plant with the aim of “fulfilling happiness” for people in the Southern region.
A campaign called “The more we know Crystal, the more we love Crystal” will be launched to secure the company’s
Crystal brand in the drinking water market, said president Lester Teck Chuan Tan, who is also deputy chief executive officer of ThaiDrinks Co Ltd.
He added that the company was expecting growth of 10 per cent this year.
Tan said the drinking water market in 2016 was valued at Bt35 billion and is growing at 8 per cent year on year. However, Crystal outperformed the market with 13 per cent growth.
Tan said 2016 was another successful year for Crystal, which held a 19 per cent market share.
