Greatest Pet Care unveils ambitious growth plan
Greatest Pet Care Co Ltd has launched a number of initiatives in a bid to grab a bigger share of the country’s Bt13 billion pet food market
.
It expects to become a key player in the segment in next five years and export throughout Asean, Thanapisal Koohapremkit, the chairman of advisers of Greatest Pet Care, said.
He added that the company has invested more than Bt1 billion in several areas including research and development and improving its production line using modern technology.
He said it has also added a premium products line and increased the number of its experienced staff for production and marketing to serve its aggressive marketing plans for both premium and mid-priced products.
Its production capacity has risen to 3,000 tonnes a month, he said, adding that apart from dog and cat food, the company also produces food for fish and frogs.
