Siam Piwat introduces festive ‘Siam The Great Celebration’ campaign
Siam Piwat, the owner and operator of Siam Paragon, Siam Centre and Siam Discovery under the One Siam umbrella, is spending a Bt400-million marketing budget on “Siam The Great Celebration” campaign to celebrate the season of joy through January 15.
The three One Siam shopping centres, deemed to be the leading shopping destination in the heart of Bangkok, synergise with one another to offer a wide array of must-sees and must-haves, ranging from a world-class event in Thailand to great entertainment and irresistible promotions, the company said on Monday.
Mayuree Chaipromprasith, senior executive vice president of Siam Piwat said: “For retail business, the holiday marketing campaign is the most crucial campaign at year-end. During this high season, all shopping centres come up with activities to boost shopping sentiment and attract both Thai and international shoppers.
“To be the top shopping destination on consumers’ minds, One Siam, consisting of Siam Paragon, Siam Centre and Siam Discovery, is holding the ‘Siam The Great Celebration’ campaign today till January 15. It not only provides exclusive products and service combined with irresistible promotions, but also introduces a world-class event that has never been held before in Thailand.
“At One Siam, customers can always find something for their lifestyle, which makes the shopping complex a perfect place for New Year celebration. I am therefore confident that it will be the must-attend event of the year, well received by target customers who will enjoy must-have, must-shop and must-dine under one roof.”
To create a global entertainment experience, Siam Paragon, in collaboration with Warner Bros Consumer Products and GES, a producer of international renown, will debut “Christmas in the Wizarding World”, the newest Harry Potter-themed retail experience, in the Kingdom.
Situated in Siam Paragon’s prime location, this wizarding world has a similar setting and atmosphere to a wintry Hogsmeade village, complete with an extensive wand assortment, interactive elements, and a specially curated selection of merchandise exclusively available at the complex, Mayuree said.
“Christmas in The Wizarding World”, which will spread its magic from December 17 to March 16, is expected to welcome over 250,000 visitors.
