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KAsset unveils business strategy for 2019

KAsset unveils business strategy for 2019

MONDAY, February 04, 2019

Kasikorn Asset Management Co Ltd (KAsset) has announced a 2019 business plan focusing on development of digital channels via the K-My Funds and K-My PVD applications.



The company aims to increase digital-based users by 26 per cent this year while introducing a 4D strategy to surpass the market in any circumstance amid a volatile global economy, Executive Chairman Vasin Vanichvoranun said on Monday.
He said the overall global economy, according to KAsset’s 2019 investment outlook, is now in a late upward cycle, with a slower growth rate and diverging performance forecast. 
We will thus see a highly volatile market and lower expected rate of returns, he said. 
Numerous challenges exist in dwindling liquidity worldwide, the timing of the US Federal Reserve’s rate hikes, and uncertainty surrounding the US-China trade spat.
Vasin added that the company has seen the number of its digital-based users rise steadily. 
As of the end of 2018 the total was around 257,000, representing 57 per cent of all mutual-fund customers, or an increase of 40 per cent over-year. 
KAsset aims to boost the number by 26 per cent to 325,000 by the end of the year.