China-based display company to invest Bt100 m in EEC factory
China based Shenzhen Besser Display Equipment Co Ltd (“BESSER”), a high-tech enterprise specialising in research and development, design, production, and sales of smart display devices, has officially established a presence in Thailand.
Based in Bangkok and Nonthaburi, Besser Display Technology (Thailand) Co Ltd is planning to invest Bt100 million over the next four years. It will initially focus on sales and marketing as the company works towards a 2022 opening for a new manufacturing facility in Chachoengsao province, aligned with Eastern Economic Corridor (EEC), the company said in a Monday release.
Founded in 2011, Besser’s vision is to pursue excellent quality with cutting-edge technology and quality customer support. The company aims to offer cost-effective, feature-packed, and highly customisable display solutions to businesses across multiple industries in the Americas, Europe, East Asia, the Middle East, Australia and more.
Thanawut Fangjirasakun, managing director of the Thailand presence, said that for eight years the company has designed and delivered exceptional quality display services, purpose-built to fit the varying needs of customers.
“With our new branch office in Thailand, we have established a new hub of operations for Southeast Asia and our very first office outside of China,” said Thanawut in the release.
“Thailand’s incredible potential for growth in the smart display category, and exceptional manufacturing capabilities, were both key factors influencing our decision to expand, and we aim to better serve our customers in the country and across the region in the years to come.”