Top Thai entities pick up accolades at World Branding Awards

SATURDAY, March 13, 2021

Leading Thai brands made their presence felt at the 2020-2021 World Branding Awards.

The prestigious awards, now in its 12th edition, saw over 400 brands from more than 45 countries named “Brand of the Year”, nominated by over 250,000 consumers across the globe.

Amongst the top tier brands listed as "Global Tier" winners were: Beijing Tong Ren Tang, CoCo, Faber Castell, Fender, Heinz, Ikea, Lego, Lurpak, McCain, Netflix, Pilot, Spotify, Yakult, and Yamaha, amongst others.

"Regional Tier" winners included Anchor (New Zealand), Cotton On (Australia), Elkjøp (Norway), LuLu (United Arab Emirates), Isetan and Uniqlo (Japan), amongst others.

"National Tier" champions included Aurora (jewellery), Café Amazon (retailer – coffee), King Power (retailer – duty free), M-150 (energy drinks), PTT Station (petrol/gas stations), Thai Life Insurance (insurance), and TrueOnline (broadband/ISP), all of which are returning winners, amongst others.

Winners are judged through three streams: brand valuation, consumer market research, and public online voting. Seventy per cent of the scoring process comes from consumer votes.

There can only be one winner in each category per country.

The voting and nomination had taken place amidst the global Covid-19 pandemic whilst many countries were faced with restriction measures that had greatly disrupted the economic landscape.

The awards celebrate the innovative and creative ways these successful brands have managed to remain distinct and relevant to their consumers over the past year.

Now in its seventh year, the awards are organised by the World Branding Forum, a global non-profit organisation dedicated to advancing branding standards. It organises and sponsors a range of educational programmes.