Dentsu's Isobar rollout in Vietnam
HO CHI MINH CITY - Full-service digital marketing agency Isobar has opened an office in Vietnam to supplant Emerald, which was acquired last year by its parent Dentsu Aegis Network.
Thi Anh Dao, Emerald's founder and managing director, will serve as managing director of Isobar Vietnam, and Emerald's 80 employees in HCM City and Nha Trang will become a part of Isobar, which has a presence in 45 markets.
Sven Huberts, managing director of Isobar Asia Pacific, said: "Vietnam is a market full of possibilities, with a young e-commerce sector that is set to grow very rapidly over the next three years as it is being supported by strong fundamentals.
"This is why we are excited to be able to strengthen our presence here and capitalise on this trend with the official launch of Isobar Vietnam."
